After 25 years of service, the Canadian Spine Society launched a paediatric branch and needed a logo that preserved the identity of the parent organization while differentiating the new brand and appealing to a younger audience. I modernized the original mark by retaining the maple leaf and integrating a human spine through its centre, while updating the typography so the “I”s in “Paediatrics” symbolized children; balancing professionalism with a subtle, playful touch.